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  • Audience response systems as a data collection method in organizational research

    Author(s)
    McCarter, Matthew
    Caza, Arran
    Griffith University Author(s)
    Caza, Arran
    Year published
    2009
    Metadata
    Show full item record
    Abstract
    Audience responses systems are electronic devices allowing audience interaction and they are increasingly being used in educational and business settings to enhance various pedagogical and practical processes. This paper discusses how ARS technology may be used as a method of collecting data for research purposes. Specifically, this paper demonstrates ARS technology's potential utility by duplicating findings from two organisational studies, it discusses how ARS technology may be used to address three prevalent data collection problems, and it suggests how ARS technology may provide scholars with increased access to certain ...
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    Audience responses systems are electronic devices allowing audience interaction and they are increasingly being used in educational and business settings to enhance various pedagogical and practical processes. This paper discusses how ARS technology may be used as a method of collecting data for research purposes. Specifically, this paper demonstrates ARS technology's potential utility by duplicating findings from two organisational studies, it discusses how ARS technology may be used to address three prevalent data collection problems, and it suggests how ARS technology may provide scholars with increased access to certain organisational settings, as well as greater integration between research and service activities.
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    Journal Title
    Journal of Management & Organization
    Volume
    15
    Issue
    1
    DOI
    https://doi.org/10.5172/jmo.837.15.1.122
    Subject
    Organisational Behaviour
    Specialist Studies in Education
    Business and Management
    Marketing
    Publication URI
    http://hdl.handle.net/10072/48356
    Collection
    • Journal articles

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