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  • The Effect of a Sports Institution’s Legal Structure on Sponsorship Income: The Case of Amateur Equestrian Sports in Germany

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    Author(s)
    Wicker, Pamela
    Weingaertner, Christian
    Breuer, Christoph
    Dietl, Helmut
    Griffith University Author(s)
    Wicker, Pamela V.
    Year published
    2012
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    Abstract
    Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make. Using platform theory and property rights theory, this paper shows that the choice of legal structure influences the revenue composition of sports institutions. We hypothesized that member associations should receive higher sponsorship revenues than private firms because their legal structure offers better protection against hold-up for sponsors and also for customers/members, which in turn leads to increased attention for the sponsor. We tested this prediction using quantitative data from a nationwide online ...
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    Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make. Using platform theory and property rights theory, this paper shows that the choice of legal structure influences the revenue composition of sports institutions. We hypothesized that member associations should receive higher sponsorship revenues than private firms because their legal structure offers better protection against hold-up for sponsors and also for customers/members, which in turn leads to increased attention for the sponsor. We tested this prediction using quantitative data from a nationwide online survey of equestrian sports institutions in Germany. In 2009, n=574 private firms and n=1,165 member associations completed the same questionnaire. Regression analyses were run to determine whether the legal structure has an impact on sponsorship income. The results confirmed the hypothesis that the legal structure has a significant impact on sponsorship income.
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    Journal Title
    International Journal of Sport Finance
    Volume
    7
    Issue
    4
    Publisher URI
    http://fitpublishing.com/content/effect-sports-institution%E2%80%99s-legal-structure-sponsorship-income-case-amateur-equestrian
    Copyright Statement
    © 2012 West Virginia University. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Commerce, Management, Tourism and Services not elsewhere classified
    Other Economics
    Banking, Finance and Investment
    Publication URI
    http://hdl.handle.net/10072/49522
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    • Journal articles

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