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  • Sustainability in Practice: Exploring the Objective and Subjective Aspects of Personhood

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    82537_1.pdf (260.6Kb)
    Author(s)
    Cherrier, Helene
    Griffith University Author(s)
    Cherrier, Helene
    Year published
    2012
    Metadata
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    Abstract
    This study considers how sustainable consumption practices are brought into relationship with other things, people, and ideas that inhabit the social space of consumers. The analysis of 10 existential phenomenological interviews reveals that self-confessed green consumers acknowledge a similar understanding of environmental degradation but experience sustainable consumption differently. For some, the practice requires hardship and is experienced as a daily struggle. For others, sustainable consumption naturally occurs as part of their social life. The concept of personhood helps understand the informants' contrasted roles, ...
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    This study considers how sustainable consumption practices are brought into relationship with other things, people, and ideas that inhabit the social space of consumers. The analysis of 10 existential phenomenological interviews reveals that self-confessed green consumers acknowledge a similar understanding of environmental degradation but experience sustainable consumption differently. For some, the practice requires hardship and is experienced as a daily struggle. For others, sustainable consumption naturally occurs as part of their social life. The concept of personhood helps understand the informants' contrasted roles, rules, and symbolics of sustainable consumption. The findings highlight that sustainable consumption is integral to the same social and cultural system that enables people to relate to one another and that promoting categories of green consumers and criteria for their sustainable identity may contradict with a range of activities that are regarded as normatively important to our current consumer culture and central to our personhood.
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    Journal Title
    Journal of Nonprofit & Public Sector Marketing
    Volume
    24
    Issue
    4
    DOI
    https://doi.org/10.1080/10495142.2012.733639
    Copyright Statement
    © 2012 Taylor & Francis. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
    Subject
    Marketing not elsewhere classified
    Business and Management
    Marketing
    Publication URI
    http://hdl.handle.net/10072/49635
    Collection
    • Journal articles

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