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  • Ethical ideologies, perceived gambling value, and gambling commitment: An Asian perspective

    Author(s)
    Ndubisi, Nelson Oly
    Nataraajan, Rajan
    Chew, Jennie
    Griffith University Author(s)
    Ndubisi, Nelson Oly OO.
    Year published
    2014
    Metadata
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    Abstract
    This study evaluates the relationship between ethical ideology and gambling commitment, and the moderating effect of perceived gambling value. Through a field survey of patrons of a leading Asia's gambling establishment, 382 usable responses were received. Data were analyzed using factor analysis and hierarchical multiple regression. The results show that ethical ideologies and perceived gambling value predict a significant amount of variance in gambling commitment. Specifically, idealism has a negative relationship with number of years of gambling and amount gambled. Relativism associates positively with number of years of ...
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    This study evaluates the relationship between ethical ideology and gambling commitment, and the moderating effect of perceived gambling value. Through a field survey of patrons of a leading Asia's gambling establishment, 382 usable responses were received. Data were analyzed using factor analysis and hierarchical multiple regression. The results show that ethical ideologies and perceived gambling value predict a significant amount of variance in gambling commitment. Specifically, idealism has a negative relationship with number of years of gambling and amount gambled. Relativism associates positively with number of years of gambling and amount gambled. Customer value negatively moderates the relationship between idealism and the two dimensions of commitment, and positively moderates the relationship between relativism and the commitment dimensions. Furthermore, idealism has a negative effect on perceived gambling value, and relativism has a positive effect on perceived gambling value.
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    Journal Title
    Journal of Business Research
    Volume
    67
    Issue
    2
    DOI
    https://doi.org/10.1016/j.jbusres.2012.11.004
    Subject
    Marketing Management (incl. Strategy and Customer Relations)
    Marketing
    Publication URI
    http://hdl.handle.net/10072/49824
    Collection
    • Journal articles

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