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dc.contributor.authorHourigan, Sally
dc.contributor.authorBougoure, Ursula-Sigrid
dc.contributor.editorLester W. Johnson
dc.date.accessioned2017-05-03T14:07:11Z
dc.date.available2017-05-03T14:07:11Z
dc.date.issued2012
dc.date.modified2013-05-17T05:24:07Z
dc.identifier.issn14413582
dc.identifier.doi10.1016/j.ausmj.2011.10.004
dc.identifier.urihttp://hdl.handle.net/10072/49890
dc.description.abstractThis study is concerned with consumer involvement in fashion clothing. Amidst the consumer objects that facilitate everyday life, fashion clothing is an important and meaningful object for many consumers. In the extant consumer literature few studies have attempted to examine fashion clothing involvement, particularly in terms of its causes and outcomes. This study then focuses on building a reliable nomological network to bring a greater understanding to this facet of consumer behaviour. To achieve this, materialism and gender are examined as drivers of fashion clothing involvement. Recreational shopper identity, ongoing information search, market mavenism, and purchase decision involvement are explored as outcomes of fashion clothing involvement. Data were gathered using an Australian Generation Y sample resulting in 200 completed questionnaires. The results support the study's model and its hypotheses and show that materialism and gender are significant drivers of fashion clothing involvement. While also, recreational shopper identity, ongoing information search, market mavenism and purchase decision involvement are significant outcomes of fashion clothing involvement.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent386388 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoen_US
dc.publisherElsevier
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationY
dc.relation.ispartofpagefrom127
dc.relation.ispartofpageto135
dc.relation.ispartofissue2
dc.relation.ispartofjournalAustralasian Marketing Journal
dc.relation.ispartofvolume20
dc.rights.retentionY
dc.subject.fieldofresearchConsumer-Oriented Product or Service Development
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchCommerce, Management, Tourism and Services
dc.subject.fieldofresearchcode150501
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode15
dc.titleTowards a better understanding of fashion clothing involvement
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyArts, Education & Law Group, School of Humanities, Languages and Social Sciences
gro.rights.copyright© 2012 Australian and New Zealand Marketing Academy. Published by Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. For information about this journal please refer to the publisher’s website or contact the authors.
gro.date.issued2012
gro.hasfulltextFull Text
gro.griffith.authorHourigan, Sally


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