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dc.contributor.authorPentecost, Robin
dc.contributor.authorT. Spence, Mark
dc.contributor.editorKaden R.J., Linda G. and Prince M.
dc.date.accessioned2017-10-31T12:30:47Z
dc.date.available2017-10-31T12:30:47Z
dc.date.issued2012
dc.date.modified2013-04-03T04:00:11Z
dc.identifier.isbn9781412991315
dc.identifier.urihttp://hdl.handle.net/10072/50105
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSage
dc.publisher.placeUnited States
dc.publisher.urihttps://us.sagepub.com/en-us/nam/leading-edge-marketing-research/book235437
dc.relation.ispartofbooktitleLeading edge marketing research: 21st-Century Tools and Practices
dc.relation.ispartofchapter11
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom211
dc.relation.ispartofpageto229
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Research Methodology
dc.subject.fieldofresearchcode150505
dc.titleCrowdsourcing and Consumer Insights
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2012
gro.hasfulltextNo Full Text
gro.griffith.authorPentecost, Robin


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