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  • Exploring the potential of customer accounting: A synthesis of the accounting and marketing literatures

    Author(s)
    McManus, Lisa
    Guilding, Christopher
    Griffith University Author(s)
    McManus, Lisa A.
    Guilding, Christopher J.
    Year published
    2012
    Metadata
    Show full item record
    Book Title
    The Marketing / Accounting Interface
    Publisher URI
    https://www.routledge.com/The-Marketing---Accounting-Interface/Roslender-Wilson/p/book/9780415628860
    Subject
    Marketing Management (incl. Strategy and Customer Relations)
    Publication URI
    http://hdl.handle.net/10072/50168
    Collection
    • Book chapters

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