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dc.contributor.authorDouglas, Evan
dc.contributor.editorCarsrud, A. L.
dc.contributor.editorBrannback, M.
dc.date.accessioned2018-03-08T00:16:55Z
dc.date.available2018-03-08T00:16:55Z
dc.date.issued2009
dc.date.modified2013-04-04T04:13:10Z
dc.identifier.isbn9781441904423
dc.identifier.doi10.1007/978-1-4419-0443-0_1
dc.identifier.urihttp://hdl.handle.net/10072/50247
dc.description.abstractIn this chapter we consider how the perceptions of entrepreneurs might differ from those of non-entrepreneurs and how this might lead individuals to act entrepreneurially when others would not. Perceptions are reality for nascent entrepreneurs who must make business decisions in an uncertain world, based on what they see or what they think they see. We use the analogy of “entrepreneurial lenses” and discuss clear lenses (self-efficacy), rose-colored lenses (cognitive biases), blue lenses (simplistic decision rules), yellow lenses (preference for monetary gains), purple lenses (preference for intrinsic benefits), and telescopic lenses (overestimation of profits and underestimation of risks). We also consider the frames that hold the lenses (framing effects).
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSpringer
dc.publisher.placeUnited States
dc.relation.ispartofbooktitleUnderstanding the Entrepreneurial Mind
dc.relation.ispartofchapter1
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom3
dc.relation.ispartofpageto22
dc.relation.ispartofvolume24
dc.rights.retentionY
dc.subject.fieldofresearchEntrepreneurship
dc.subject.fieldofresearchcode150304
dc.titlePerceptions - Looking at the World through Entrepreneurial Lenses
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
dc.description.versionAccepted Manuscript (AM)
gro.rights.copyright© 2009 Springer. This is the author-manuscript version of this paper. It is reproduced here in accordance with the copyright policy of the publisher. Please refer to the publisher’s website for further information.
gro.date.issued2009
gro.hasfulltextFull Text
gro.griffith.authorDouglas, Evan


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