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dc.contributor.authorScott, Olan
dc.contributor.authorHill, Brad
dc.contributor.authorZakus, Dwight
dc.date.accessioned2017-06-29T12:31:14Z
dc.date.available2017-06-29T12:31:14Z
dc.date.issued2014
dc.date.modified2013-06-21T03:39:32Z
dc.identifier.issn10126902
dc.identifier.doi10.1177/1012690212466852
dc.identifier.urihttp://hdl.handle.net/10072/51794
dc.description.abstractTelevision broadcasters often exhibit bias in the reporting of sport events. Through framed discourse, networks embed multiple storylines to build and maintain audiences over the duration of an event. Research has typically focused on mega-events occurring every four years. This study, through content analysis of American Broadcast Company's announcer discourse of a smaller annual event, the 2007 National Basketball Association finals series, found that the framing function of the media continued to be employed. Findings also revealed significant associations existed for play-by-play and colour commentary on the two competing teams that would serve to reinforce viewer beliefs. Commentary on the winning team emphasized skill, speed and creativity, whereas star players became the focus of the losing team. Sport marketers can gain practical utility for use of framing in broadcasts by providing commentators with prepared frames that could support viewer beliefs or expectations.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSage
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom728
dc.relation.ispartofpageto744
dc.relation.ispartofissue6
dc.relation.ispartofjournalInternational Review for the Sociology of Sport
dc.relation.ispartofvolume49
dc.rights.retentionY
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classified
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchSociology
dc.subject.fieldofresearchCultural Studies
dc.subject.fieldofresearchcode159999
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1608
dc.subject.fieldofresearchcode2002
dc.titleFraming the 2007 National Basketball Association finals: An analysis of commentator discourse
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2012
gro.hasfulltextNo Full Text
gro.griffith.authorHill, Brad A.
gro.griffith.authorZakus, Dwight


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