Multimodality, multisensoriality and ethnographic knowing: social semiotics and the phenomenology of perception
Author(s)
Pink, Sarah
Griffith University Author(s)
Year published
2011
Metadata
Show full item recordAbstract
In this article I consider the potential for combining multimodality and anthropologically informed sensory ethnographic methodologies. I focus on a comparison between anthropological and multimodality approaches to the senses, the relationships between images and words, and ethnography. In doing so I reveal some of the tensions and fundamental differences between these approaches before then considering if and/or how these might be reconciled.In this article I consider the potential for combining multimodality and anthropologically informed sensory ethnographic methodologies. I focus on a comparison between anthropological and multimodality approaches to the senses, the relationships between images and words, and ethnography. In doing so I reveal some of the tensions and fundamental differences between these approaches before then considering if and/or how these might be reconciled.
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Journal Title
Qualitative Research
Volume
11
Issue
3
Subject
Studies in Human Society not elsewhere classified
Education
Studies in Human Society