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dc.contributor.authorSong, H
dc.contributor.authorHsu, CHC
dc.date.accessioned2017-05-03T16:04:31Z
dc.date.available2017-05-03T16:04:31Z
dc.date.issued2013
dc.identifier.issn1054-8408
dc.identifier.doi10.1080/10548408.2013.774919
dc.identifier.urihttp://hdl.handle.net/10072/52728
dc.description.abstractThis study presents the perceived and projected image of Taiwan as a travel destination from perspectives from Mainland China. The perceived image of Taiwan was examined by interviewing 28 Mainland Chinese; the projected image of Taiwan was investigated by analyzing articles in China's most popular travel magazines. The different types of images of Taiwan among visitors, nonvisitors, and travel magazines were compared. The projected image changed notably after the opening of Taiwan's tourism to travelers from Mainland China. The results of this study could help destination marketing organizations to assess their marketing strategies for the Mainland Chinese travel market.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent381581 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherTaylor & Francis
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationY
dc.relation.ispartofpagefrom253
dc.relation.ispartofpageto271
dc.relation.ispartofissue3
dc.relation.ispartofjournalJournal of Travel & Tourism Marketing
dc.relation.ispartofvolume30
dc.rights.retentionY
dc.subject.fieldofresearchTourism Marketing
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150604
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleThe Image of Taiwan as a Travel Destination: Perspectives from Mainland China
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2013 Taylor & Francis. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
gro.date.issued2014-11-07T00:20:29Z
gro.hasfulltextFull Text
gro.griffith.authorSong, Hanqun


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