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  • The Blended Festivalscape and its Sustainability at Nonurban Festivals

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    Author(s)
    Gration, David
    Arcodia, Charles
    Raciti, Maria
    Stokes, Robyn
    Griffith University Author(s)
    Arcodia, Charles
    Year published
    2011
    Metadata
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    Abstract
    This article identifies the major elements of festivalscapes at nonurban festivals and their implications for sustainable site management by event organizers. While research on the need to maintain and reinvigorate the servicescapes of retail precincts (e.g., shopping malls) and hotels is well documented, the same cannot be said of event venues and sites. There is a notable absence of research that explores how nonurban festival sites can maintain their unique natural environment attributes while sustaining consumer interest through incremental changes in the overall festivalscape. Two Australian festivals, Woodford Folk ...
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    This article identifies the major elements of festivalscapes at nonurban festivals and their implications for sustainable site management by event organizers. While research on the need to maintain and reinvigorate the servicescapes of retail precincts (e.g., shopping malls) and hotels is well documented, the same cannot be said of event venues and sites. There is a notable absence of research that explores how nonurban festival sites can maintain their unique natural environment attributes while sustaining consumer interest through incremental changes in the overall festivalscape. Two Australian festivals, Woodford Folk Festival (Woodford, Queensland) and the national Country Music Muster (Gympie, Queensland), are used in this article to illustrate the need for management intervention to create blended festivalscapes that achieve environmental, social, and economic goals-a Triple Bottom Line (TBL) measure of success.
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    Journal Title
    Event Management
    Volume
    15
    Issue
    4
    DOI
    https://doi.org/10.3727/152599511X13175676722564
    Copyright Statement
    © 2011 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Tourism Management
    Business and Management
    Commercial Services
    Tourism
    Publication URI
    http://hdl.handle.net/10072/52883
    Collection
    • Journal articles

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