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dc.contributor.authorLee, Insun
dc.contributor.authorArcodia, Charles
dc.date.accessioned2017-05-03T11:06:00Z
dc.date.available2017-05-03T11:06:00Z
dc.date.issued2011
dc.date.modified2013-09-01T23:44:36Z
dc.identifier.issn1099-2340
dc.identifier.doi10.1002/jtr.852
dc.identifier.urihttp://hdl.handle.net/10072/52898
dc.description.abstractThis paper investigates the role of regional food festivals for destination branding and explores the characteristics of regional food festivals that contribute to building a destination brand. It was found that regional food festivals can play a decisive role for destination branding. Activities using local food and activities promoting the regions' attractions were suggested to be offered by food festivals for enhancing the impact of festivals for destination branding and improving the positive image of the destination and local food. The findings of the study offer insights to regional food festival organizers and destination marketers for success in destination marketing.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherJohn Wiley & Sons Ltd.
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom355
dc.relation.ispartofpageto367
dc.relation.ispartofissue4
dc.relation.ispartofjournalInternational Journal of Tourism Research
dc.relation.ispartofvolume13
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourism management
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350803
dc.titleThe Role of Regional Food Festivals for Destination Branding
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2011
gro.hasfulltextNo Full Text
gro.griffith.authorArcodia, Charles


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