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dc.contributor.authorMacdonald, Doune
dc.contributor.authorHay, Peter
dc.contributor.authorWilliams, Benjamin
dc.date.accessioned2017-05-03T16:05:08Z
dc.date.available2017-05-03T16:05:08Z
dc.date.issued2008
dc.date.modified2013-09-17T23:17:32Z
dc.identifier.issn11725958
dc.identifier.urihttp://hdl.handle.net/10072/53185
dc.description.abstractHave you noticed a proliferation of commercial services and programmes to help schools do Health and Physical Education (HPE), school sport, or physical activity better? It is no accident that more and more businesses want to promote their product to schools and that schools are seeking a "competitive edge" by purchasing these new products. This paper addresses the socio-political conditions, reflecting the ideology of neo-liberalism, that have shaped the rise of a market philosophy in education. HPE and school sport, important educational spaces for the production of healthy, self-managing citizens, are ripe for the intervention of market forces. Often commercial providers have no educational expertise yet, through their co-option of the "right" language, they find themselves teaching a simplified or populist version of HPE. This ultimately raises the question, "What is the value of HPE teachers' expertise to 'trade' in the education market place?" Time for a neo-job?
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherPhysical Education New Zealand
dc.publisher.placeNew Zealand
dc.publisher.urihttp://www.penz.org.nz/default.asp
dc.relation.ispartofstudentpublicationY
dc.relation.ispartofpagefrom6
dc.relation.ispartofpageto13
dc.relation.ispartofjournalJournal of Physical Education New Zealand
dc.relation.ispartofvolume41
dc.rights.retentionN
dc.subject.fieldofresearchSociology of Education
dc.subject.fieldofresearchPhysical Education and Development Curriculum and Pedagogy
dc.subject.fieldofresearchCurriculum and Pedagogy
dc.subject.fieldofresearchcode160809
dc.subject.fieldofresearchcode130210
dc.subject.fieldofresearchcode1302
dc.titleShould you buy? Neo-liberalism, neo-HPE and your neo-job
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2008
gro.hasfulltextNo Full Text
gro.griffith.authorWilliams, Benjamin


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