• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Conference outputs
    • View Item
    • Home
    • Griffith Research Online
    • Conference outputs
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • Marketing for 'pharmacists', not 'pharmacies'.

    Author(s)
    Woods, Phillip Stephen
    Griffith University Author(s)
    Woods, Phillip S.
    Year published
    2012
    Metadata
    Show full item record
    Abstract
    For decades we have seen the dynamics of what “pharmacies” think they have to offer and “pharmacists” have been engrossed (some would say lost!) in that mix. In the emerging era, pharmacists are wanting to stand up and be recognised as relevant and valuable professionals in their own right. But success in doing so will be determined, not by pharmacists’ opinion of themselves, but by the judgement of the audience to whom pharmacists claim to be relevant. Marketing is the process of creating and sustaining a meaningful differentiation of what you have to offer, from the viewpoint of your potential customer/patient/client. It ...
    View more >
    For decades we have seen the dynamics of what “pharmacies” think they have to offer and “pharmacists” have been engrossed (some would say lost!) in that mix. In the emerging era, pharmacists are wanting to stand up and be recognised as relevant and valuable professionals in their own right. But success in doing so will be determined, not by pharmacists’ opinion of themselves, but by the judgement of the audience to whom pharmacists claim to be relevant. Marketing is the process of creating and sustaining a meaningful differentiation of what you have to offer, from the viewpoint of your potential customer/patient/client. It is accepted that the central objectives of marketing be guided by the “5-P’s of marketing” which form key domains that create the system of willing exchange between a seller-provider and a buyer-receiver. The “5-P’s” are Product, Price, Place, Promotion and People. But only when each of these is calibrated to focus on the identified and relevant needs of a known group of buyer-receivers, can the process of marketing succeed. This seminar will examine the opportunities and challenges of first differentiating the pharmacist from the pharmacy, and then the pharmacist in the eyes of the audience they serve.
    View less >
    Conference Title
    Marketing for 'pharmacists', not 'pharmacies'.
    Publisher URI
    http://www.psa.org.au/pac
    Subject
    Clinical Pharmacy and Pharmacy Practice
    Publication URI
    http://hdl.handle.net/10072/53352
    Collection
    • Conference outputs

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander