An Exploration of Consumer Manipulation in Service Interactions

Author

Greer, Dominique

Sparks, Beverley

Year published

2012

Metadata

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Conference Title

AMA SERVSIG 2012 International Service Research Conference.

Publisher URI

http://www.hanken.fi/public/en/servsig2012

Subject

Marketing Theory

Publication URI

http://hdl.handle.net/10072/53399

Collection

Conference outputs