The 14th Annual Sports and Cultural Festival: An Evaluation of an Indigenous Sporting Event
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Traditional indigenous tourism has become an area of interest for both governments and academics (Harrison, 1996; Briednehann & Wickens, 2004). Festivals and events are one way of showcasing indigenous culture and generating positive socio-economic benefits for indigenous communities and regional economies. One highly regarded and anticipated national sport festival on the Australian events calendar is Brisbane’s Annual Sports and Cultural Festival. The festival is a unique indigenous ‘culture controlled’ (Butler & Hinch, 1996) event that has been developed and operated by an Indigenous Australian event management organisation. It has the potential to be expanded into one of the world’s most prestigious and well-known indigenous events that could increase awareness of indigenous tourism and attract more tourists to Australia.
CAUTHE 2009: See Change: Tourism & Hospitality in a Dynamic World
Copyright 2009 CAUTHE. This is the pre-peer reviewed version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
Tourism not elsewhere classified