Branded entertainment and the commodification of narrative
Abstract
This paper examines the role of branded entertainment in Australian film financing and the ethics and acceptability of an unofficial advertising insertion that departs from the traditional screens that are generally reserved for it.
Conference Title
The Role of Advertising in Australian Film Financing
Publisher URI
Copyright Statement
© The Author(s) 2012. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
Subject
Film and Television