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  • Branded entertainment and the commodification of narrative

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    81193_1.pdf (141.1Kb)
    Author(s)
    Chircop, Dean Michael
    Griffith University Author(s)
    Chircop, Dean M.
    Year published
    2012
    Metadata
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    Abstract
    This paper examines the role of branded entertainment in Australian film financing and the ethics and acceptability of an unofficial advertising insertion that departs from the traditional screens that are generally reserved for it.This paper examines the role of branded entertainment in Australian film financing and the ethics and acceptability of an unofficial advertising insertion that departs from the traditional screens that are generally reserved for it.
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    Conference Title
    The Role of Advertising in Australian Film Financing
    Publisher URI
    http://www.griffith.edu.au/visual-creative-arts/queensland-college-art/studios/griffith-film-school
    Copyright Statement
    © The Author(s) 2012. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
    Subject
    Film and Television
    Publication URI
    http://hdl.handle.net/10072/53598
    Collection
    • Conference outputs

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