dc.contributor.convenor | Associate Professor Pat Laughren | |
dc.contributor.author | Chircop, Dean Michael | |
dc.date.accessioned | 2012-10-17 | |
dc.date.accessioned | 2013-10-16T21:53:25Z | |
dc.date.accessioned | 2017-03-01T22:45:34Z | |
dc.date.available | 2017-03-01T22:45:34Z | |
dc.date.issued | 2012 | |
dc.date.modified | 2013-10-16T21:53:25Z | |
dc.identifier.uri | http://hdl.handle.net/10072/53598 | |
dc.description.abstract | This paper examines the role of branded entertainment in Australian film financing and the ethics and acceptability of an unofficial advertising insertion that departs from the traditional screens that are generally reserved for it. | |
dc.description.peerreviewed | No | |
dc.description.publicationstatus | Yes | |
dc.format.extent | 144530 bytes | |
dc.format.mimetype | application/pdf | |
dc.publisher.uri | https://www.griffith.edu.au/ | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofconferencename | Griffith Film School Postgraduate Research Conference | |
dc.relation.ispartofconferencetitle | The Role of Advertising in Australian Film Financing | |
dc.relation.ispartofdatefrom | 2012-09-25 | |
dc.relation.ispartofdateto | 2012-09-25 | |
dc.relation.ispartoflocation | Griffith Film School | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Film and Television | |
dc.subject.fieldofresearchcode | 190204 | |
dc.title | Branded entertainment and the commodification of narrative | |
dc.type | Conference output | |
dc.type.description | E2 - Conferences (Non Refereed) | |
dc.type.code | e2 | |
gro.faculty | Queensland College of Art | |
gro.rights.copyright | © The Author(s) 2012. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author. | |
gro.date.issued | 2012 | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Chircop, Dean M. | |