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dc.contributor.authorGriffin, Deborahen_US
dc.contributor.authorO'Cass, Aronen_US
dc.contributor.editorWalter W Wymer Jren_US
dc.date.accessioned2017-04-24T11:17:52Z
dc.date.available2017-04-24T11:17:52Z
dc.date.issued2004en_US
dc.date.modified2009-10-14T22:13:07Z
dc.identifier.issn10495142en_US
dc.identifier.doi10.1300/J054v12n02_06en_AU
dc.identifier.urihttp://hdl.handle.net/10072/5410
dc.description.abstractThe marketing of social issues has become a significant area of government, public sector and nonprofit activity over recent times. However, consumer behavior oriented research is quite sparse and as such, furthering our understanding of consumer behavior related to social issues has both practical, as well as theoretical importance. This study examines the relationships between social issue involvement and susceptibility to interpersonal influence for social issues with attitudes toward social issues and intention to comply with a social marketing campaign. Data were gathered for two social issues from a convenience sample of individuals aged between 17 and 30. The results indicate that differing relationships were found with susceptibility to interpersonal influence, involvement and attitudes and intention to comply between the identified campaigns.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherHaworth Press, Inc.en_US
dc.publisher.placeUnited Statesen_US
dc.publisher.urihttp://www.informaworld.com/smpp/title~content=t792306939~db=allen_AU
dc.relation.ispartofpagefrom105en_US
dc.relation.ispartofpageto127en_US
dc.relation.ispartofedition2004en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalJournal of Nonprofit & Public Sector Marketingen_US
dc.relation.ispartofvolume12en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleExploring Anti-Smoking and Anti-Binge Drinking Issues in the Context of Generally Accepted Consumer Theoryen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright 2004 Haworth Press. Please refer to the journal link for access to the definitive, published version.en_AU
gro.date.issued2004
gro.hasfulltextNo Full Text


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