Service brands and communication effects

Author(s)

O'Cass, A

Grace, D

Griffith University Author(s)

Grace, Debra A.

Year published

2004

Metadata

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Journal Title

Journal of Marketing Communications

Volume

10

Publisher URI

http://www.informaworld.com/smpp/content~content=a714023949~db=all~order=page

DOI

https://doi.org/10.1080/1352726042000228286

Subject

Marketing

Communication and media studies

Publication URI

http://hdl.handle.net/10072/5422

Collection

Journal articles