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dc.contributor.authorO'Cass, Aronen_US
dc.contributor.authorGrace, Debraen_US
dc.contributor.editorPhilip J Kitchen (Editor-in-Chief), Patrick de Pelsmacker (Managing Editor)en_US
dc.date.accessioned2017-04-24T09:59:44Z
dc.date.available2017-04-24T09:59:44Z
dc.date.issued2004en_US
dc.date.modified2009-01-12T06:22:50Z
dc.identifier.issn13527266en_US
dc.identifier.doi10.1080/1352726042000228286en_AU
dc.identifier.urihttp://hdl.handle.net/10072/5422
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Kingdomen_US
dc.publisher.urihttp://www.informaworld.com/smpp/content~content=a714023949~db=all~order=pageen_AU
dc.relation.ispartofpagefrom241en_US
dc.relation.ispartofpageto254en_US
dc.relation.ispartofjournalJournal of Marketing Communicationsen_US
dc.relation.ispartofvolume10en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleService brands and communication effectsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2004
gro.hasfulltextNo Full Text


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