Beyond valence: The Use of Contemporary Attitude Theory to Examine the Predictive Ability of Attitudinal Measures in Professional Team Sport

Author

Funk, Daniel

Year published

2004

Metadata

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Journal Title

Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers

Volume

1

Publication URI

http://hdl.handle.net/10072/5427

Collections

• Journal articles