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  • Beyond valence: The Use of Contemporary Attitude Theory to Examine the Predictive Ability of Attitudinal Measures in Professional Team Sport

    Author(s)
    Funk, Daniel
    Griffith University Author(s)
    Funk, Daniel C.
    Year published
    2004
    Metadata
    Show full item record
    Journal Title
    Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers
    Volume
    1
    Publication URI
    http://hdl.handle.net/10072/5427
    Collection
    • Journal articles

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