Show simple item record

dc.contributor.authorSparks, Beverley A
dc.contributor.authorPerkins, Helen E
dc.contributor.authorBuckley, Ralf
dc.date.accessioned2017-05-03T12:17:07Z
dc.date.available2017-05-03T12:17:07Z
dc.date.issued2013
dc.date.modified2014-04-09T22:00:39Z
dc.identifier.issn0261-5177
dc.identifier.doi10.1016/j.tourman.2013.03.007
dc.identifier.urihttp://hdl.handle.net/10072/54337
dc.description.abstractOnline review sites provide increasingly important sources of information in tourism product purchases. We tested experimentally how source, content style, and peripheral credibility cues in online postings influence four consumer beliefs, and how those in turn influence attitudes and purchase intentions for an eco-resort. We compared tourists' posts to managers' posts, containing vague versus specific content, and with or without peripheral certification logos. First, we tested effects of tourists' beliefs about utility, trustworthiness, quality and corporate social responsibility on attitude toward the resort and purchase intentions. Second, we tested the role of source, content, and certification on the beliefs. The interactions are complex, but broadly tourists treat specific information posted by customers as most useful and trustworthy. Their purchase intentions are influenced principally by their overall attitude toward the resort and their beliefs in its corporate social responsibility.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent952744 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto9
dc.relation.ispartofjournalTourism Management
dc.relation.ispartofvolume39
dc.rights.retentionY
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode350699
dc.subject.fieldofresearchcode3508
dc.titleOnline travel reviews as persuasive communication: The effects of content type, source and certification logos on consumer behavior
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2013 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2013
gro.hasfulltextFull Text
gro.griffith.authorSparks, Beverley A.
gro.griffith.authorBuckley, Ralf
gro.griffith.authorPerkins, Helen E.


Files in this item

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record