World Rally Championship 2009: assessing the community impacts on a rural town in Australia
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Large-scale motorsport events have the potential to impact upon the communities in which they are held both from the event operations as well as from the visitors. This paper examines the perceived social impacts of the 2009 World Rally Championship on the small community of Kyogle, during the event's Australian stage. The results suggest that while the event was predominantly perceived to have benefited the community, negative impacts were identified to residents along the Rally route. Community division was also identified as a significant issue, which provided negative publicity and management issues for the event organizer and the host government, and affected the continued management and location of the event
Sport in Society
© 2013 Taylor & Francis. This is an electronic version of an article published in Sport in Society, Volume 16, Issue 9, 2013, Pages 1149-1163. Sport in Society is available online at: http://www.tandfonline.com with the open URL of your article.
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