Evaluating the direct and indirect impact of traits and perceptions on technology adoption by women entrepreneurs in Malaysia
The current research adopts the technology acceptance model (TAM) in examining the relationship between IT adoption, perceived system's ease of use, and the entrepreneurial traits (such as, innovativeness, risk-taking propensity, perseverance, and flexibility) of Malaysia women entrepreneurs. The results show that perceived ease of use has an indirect influence (via perceived usefulness) on adoption. Contrary to TAM, no significant direct relationship was found between perceived ease of use and adoption. Innovativeness and risk-taking propensity were found to determine perceived ease of use and adoption. The findings show that women entrepreneurs are driven by instrumentality in technology adoption. Contrary to the process orientation reported in previous studies for women in general, women entrepreneurs are outcome oriented in technology adoption. Important implications on theory and practice are discussed.
Academy of Entrepreneurship Journal
Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the authors for more information.
Business and Management not elsewhere classified