Design Psychology: exploring the human dimension of designing 'otherwise'
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Design psychology doesn't exist. Not yet anyway. People are convinced that they are familiar with it every time they hear about Feng shui, design and emotions, or colour and psychology. And most of them will make a solemn declaration that their dwelling is based on psychological principles meticulously applied by their architect or interior designer. Because architects and interior designers have to grasp their clients' wishes and preferences so as to transform a soulless built environment into someone's home by adding elements of personalisation, privacy and safety, by creating spaces that people can emotionally connect to and territorialise. And people are not entirely wrong; design and psychology do co-exist. But not as a structured relation of exchange between two disciplines, capable of providing answers and solutions to present and upcoming phenomena associated with humans' relation to the built environment and their material ontology. This paper will examine why this void should be filled by design psychology and will put forward some ideas that could contribute to its conceptual framework. It will also show how design and psychology have both supported the flourishing of material quantity-focused human behavior and left unresolved a very crucial research problem: the improvement of individuals' qualitative behavior.
© 2013 Zoontechnica and Griffith University. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.