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  • A Study of Influential Factors in the Adoption and Diffusion of B2C E-Commerce

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    84754_1.pdf (384.9Kb)
    Author(s)
    Al Ghamdi, Rayed
    Nguyen, Anne
    Jones, Vicki
    Griffith University Author(s)
    Nguyen, Anne T.
    Jones, Vicki
    Al Ghamdi, Rayed AA.
    Year published
    2013
    Metadata
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    Abstract
    This paper looks at the present standing of ecommerce in Saudi Arabia, as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better understanding of the demands, needs and effectiveness of online commerce. A study was undertaken to review the literature identifying the factors influencing the adoption and diffusion of B2C e-commerce. It found four distinct categories: businesses, customers, environmental and governmental support, which must all be considered when creating an e-commerce infrastructure. A concept matrix ...
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    This paper looks at the present standing of ecommerce in Saudi Arabia, as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better understanding of the demands, needs and effectiveness of online commerce. A study was undertaken to review the literature identifying the factors influencing the adoption and diffusion of B2C e-commerce. It found four distinct categories: businesses, customers, environmental and governmental support, which must all be considered when creating an e-commerce infrastructure. A concept matrix was used to provide a comparison of important factors in different parts of the world. The study found that e-commerce in Saudi Arabia was lacking in Governmental support as well as relevant involvement by both customers and retailers.
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    Journal Title
    International Journal of Advanced Computer Science and Applications
    Volume
    4
    Issue
    1
    DOI
    https://doi.org/10.14569/IJACSA.2013.040113
    Copyright Statement
    © 2013 Science and Information (SAI) Organization. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Technology not elsewhere classified
    Computer Software
    Communications Technologies
    Publication URI
    http://hdl.handle.net/10072/55326
    Collection
    • Journal articles

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