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dc.contributor.authorH. Kale, Sudhir
dc.contributor.authorPentecost, Robin
dc.contributor.authorZlatevska, Nalalie
dc.date.accessioned2017-05-03T14:36:32Z
dc.date.available2017-05-03T14:36:32Z
dc.date.issued2010
dc.date.modified2014-01-17T04:25:52Z
dc.identifier.issn17582954
dc.identifier.doi10.1108/17852951011056928
dc.identifier.urihttp://hdl.handle.net/10072/55764
dc.description.abstractPurpose - Joseph Pine and Jim Gilmore coined the term "experience economy" to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that need to be incorporated into a compelling experience. Commercial experience providers, not-for-profit organizations, and political entities stand to benefit by integrating these elements in the experiences they provide to their targeted constituencies. Design/methodology/approach - A qualitative phenomenological case study approach is employed using the 2008 Democratic National Convention as the referent for dissemination of a compelling experience. Findings - Eight attributes were distilled that together constitute an unforgettable experience: planning, resourcing, targeting, anticipating, enabling, empathizing, framing, and engaging. Practical implications - All experience providers desirous of creating compelling customer experiences for their targeted audiences would find it worthwhile to actively incorporate each of these elements in their product. Originality/value - The paper uses a well-planned and well-executed political convention to uncover the building blocks of a compelling consumer experience.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Group Publishing
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom148
dc.relation.ispartofpageto159
dc.relation.ispartofissue2
dc.relation.ispartofjournalInternational Journal of Event and Festival Management
dc.relation.ispartofvolume1
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Theory
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150506
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1506
dc.titleDesigning and delivering compelling experiences: Insights from the 2008 Democratic National Convention
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorPentecost, Robin


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