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dc.contributor.authorSingleton, Judith
dc.contributor.authorM. Nissen, Lisa
dc.date.accessioned2017-07-27T01:30:30Z
dc.date.available2017-07-27T01:30:30Z
dc.date.issued2014
dc.date.modified2014-01-20T04:14:35Z
dc.identifier.issn15517411
dc.identifier.doi10.1016/j.sapharm.2013.05.010
dc.identifier.urihttp://hdl.handle.net/10072/55836
dc.description.abstractThis paper highlights the hypercompetitive nature of the current pharmacy landscape in Australia and to suggest either a superior level of differentiation strategy or a focused differentiation strategy targeting a niche market as two viable, alternative business models to cost leadership for small, independent community pharmacies. A description of the Australian health care system is provided as well as background information on the current community pharmacy environment in Australia. The authors propose a differentiation or focused differentiation strategy based on cognitive professional services (CPS) which must be executed well and of a superior quality to competitors' services. Market research to determine the services valued by target customers and that they are willing to pay for is vital. To achieve the superior level of quality that will engender high patient satisfaction levels and loyalty, pharmacy owners and managers need to develop, maintain and clearly communicate service quality specifications to the staff delivering these services. Otherwise, there will be a proliferation of pharmacies offering the same professional services with no evident service differential. However, to sustain competitive advantage over the long-term, these smaller, independent community pharmacies will need to exploit a broad core competency base in order to be able to continuously introduce new sources of competitive advantage. With the right expertise, the authors argue that smaller, independent community pharmacies can successfully deliver CPS and sustain profitability in a hypercompetitive market.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom459
dc.relation.ispartofpageto468
dc.relation.ispartofissue2
dc.relation.ispartofjournalResearch in Social and Administrative Pharmacy
dc.relation.ispartofvolume10
dc.rights.retentionY
dc.subject.fieldofresearchPharmacology and Pharmaceutical Sciences not elsewhere classified
dc.subject.fieldofresearchPharmacology and Pharmaceutical Sciences
dc.subject.fieldofresearchPublic Health and Health Services
dc.subject.fieldofresearchcode111599
dc.subject.fieldofresearchcode1115
dc.subject.fieldofresearchcode1117
dc.titleFuture-proofing the pharmacy profession in a hypercompetitive market
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Graduate School of Management
gro.date.issued2013
gro.hasfulltextNo Full Text
gro.griffith.authorSingleton, Judith A.


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