Identifying belief targets to increase bone marrow registry participation among students who have never donated blood
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New members on bone marrow registries worldwide are needed to allow sufficient diversity in the donor pool to meet patient needs. We used the theory of planned behaviour belief-basis and surveyed students who had not donated blood previously (i.e. non-donors) (N = 150) about the behavioural, normative, and control beliefs informing their intentions to join the Australian Bone Marrow Donor Registry. Key beliefs predicting non-donors' intentions included: viewing bone marrow donation as an invasion of the body (ߠ= .35), normative support from parents (ߠ= .40), anticipating pain/side effects from giving blood (ߠ= .27), and lack of knowledge about how to register (ߠ= .30). Few non-donors endorsed these beliefs, suggesting they are ideal targets for change in strategies encouraging bone marrow donor registration.
Psychology, Health & Medicine
© 2014 Taylor & Francis. This is an electronic version of an article published in Psychology, Health & Medicine, Volume 19, Issue 1, 2014, pp. 115-125. Psychology, Health & Medicine is available online at: http://www.tandfonline.com with the open URL of your article.
Health, Clinical and Counselling Psychology