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dc.contributor.authorKing, C
dc.contributor.authorGrace, D
dc.contributor.authorWeaven, S
dc.date.accessioned2017-07-12T02:30:47Z
dc.date.available2017-07-12T02:30:47Z
dc.date.issued2013
dc.date.modified2014-06-11T03:13:19Z
dc.identifier.issn0267-257X
dc.identifier.doi10.1080/0267257X.2013.796322
dc.identifier.urihttp://hdl.handle.net/10072/55881
dc.description.abstractThe establishment of a compelling brand lies at the heart of a franchise network's success. To maintain brand integrity, franchisors rely on franchisees to deliver the brand promise consistently. However, franchisee behaviour is sometimes difficult to manage, impacting negatively on the franchise brand. In adopting an internal brand management theoretical lens, this study provides new insight into the development of franchisees as brand champions. This is achieved through the empirical validation of a model, which encapsulates the dynamics of important antecedent variables (i.e. information generation, knowledge dissemination, the 'H' factor, role clarity, franchisee satisfaction, and brand commitment) in creating franchise brand champions. The findings provide significant theoretical and practical implications and lay the foundation for future research in this important research domain.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom1308
dc.relation.ispartofpageto1336
dc.relation.ispartofissue11-12
dc.relation.ispartofjournalJournal of Marketing Management
dc.relation.ispartofvolume29
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150503
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.titleDeveloping brand champions: A franchisee perspective
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2013
gro.hasfulltextNo Full Text
gro.griffith.authorWeaven, Scott K.
gro.griffith.authorGrace, Debra A.


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