Big spenders in a booming sport: Consumption capital as a key driver of triathletes’ sport-related expenditure
Author(s)
Wicker, Pamela
Prinz, Joachim
Weimar, Daniel
Griffith University Author(s)
Year published
2013
Metadata
Show full item recordAbstract
The demand for triathlon has increased considerably during recent years; however, up to now there is little research available on the economic aspects of this sport. Therefore, the purpose of this study is to investigate the sport-related expenditure of triathletes. Based on the concept of consumption capital, a theoretical framework is presented that explains sport-related expenditure. Quantitative data were collected using a nationwide online survey of active triathletes in Germany (n=786). Yearly sport-related expenditure amounts to €2745 on average. Regression results show that consumption capital (years of participation, ...
View more >The demand for triathlon has increased considerably during recent years; however, up to now there is little research available on the economic aspects of this sport. Therefore, the purpose of this study is to investigate the sport-related expenditure of triathletes. Based on the concept of consumption capital, a theoretical framework is presented that explains sport-related expenditure. Quantitative data were collected using a nationwide online survey of active triathletes in Germany (n=786). Yearly sport-related expenditure amounts to €2745 on average. Regression results show that consumption capital (years of participation, weekly time of practice, self-assessed level of performance, and participation in triathlon competitions) and socio-demographic characteristics (age and income) are significant drivers of sport-related expenditure. The findings have implications for the management and marketing of triathlon and related products (e.g. tourism) because of the increasing number of participating triathletes who represent an economically interesting target group.
View less >
View more >The demand for triathlon has increased considerably during recent years; however, up to now there is little research available on the economic aspects of this sport. Therefore, the purpose of this study is to investigate the sport-related expenditure of triathletes. Based on the concept of consumption capital, a theoretical framework is presented that explains sport-related expenditure. Quantitative data were collected using a nationwide online survey of active triathletes in Germany (n=786). Yearly sport-related expenditure amounts to €2745 on average. Regression results show that consumption capital (years of participation, weekly time of practice, self-assessed level of performance, and participation in triathlon competitions) and socio-demographic characteristics (age and income) are significant drivers of sport-related expenditure. The findings have implications for the management and marketing of triathlon and related products (e.g. tourism) because of the increasing number of participating triathletes who represent an economically interesting target group.
View less >
Journal Title
Managing Leisure
Volume
18
Issue
4
Subject
Commerce, Management, Tourism and Services not elsewhere classified
Commercial Services
Tourism