dc.contributor.author | Dant, Rajiv P | |
dc.contributor.author | Weaven, Scott K | |
dc.contributor.author | Baker, Brent L | |
dc.date.accessioned | 2017-05-03T12:53:03Z | |
dc.date.available | 2017-05-03T12:53:03Z | |
dc.date.issued | 2013 | |
dc.date.modified | 2014-06-11T03:13:27Z | |
dc.identifier.issn | 0309-0566 | |
dc.identifier.doi | 10.1108/03090561311285556 | |
dc.identifier.uri | http://hdl.handle.net/10072/56566 | |
dc.description.abstract | Purpose - This is the first attempt to examine the theoretical and empirical linkages between franchisee personality traits and franchisee-franchisor relationship quality. Design/methodology/approach - A self-report online survey was used in this research to collect data from a random sample of 225 franchisees drawn across 80 franchise systems. Personality was represented by the Big Five personality traits (IPIP-B5 scales) and relationship quality was conceptualized as a 23-item second-order construct (incorporating trust, commitment and relationship satisfaction). Regression analysis was used to test the hypothesized relationships. Findings - Four of the five personality dimensions had the predicted effect on the outcome variable of relationship quality. Dimensions of "agreeableness", "conscientiousness", "emotional stability" had a positive effect on relationship quality, while "extraversion" had a negative effect on the dependent variable. Implications of these results are discussed. Research limitations/implications - Although personality is a valid predictor of work-related behaviours, future research should investigate the impact of other individual-level influences (e.g. autonomy, self-esteem, entrepreneurial fervour) on franchisee-franchisor relationship quality. Overall, the authors recommend administration of the Big Five tests in franchisee recruitment and ongoing management activities. Originality/value - The manuscript introduces the need to extend current inter-organisational approaches to understanding franchise relationships through the inclusion of interpersonal constructs like personality dimensions. In effect, it calls for a marriage of B2B and B2C perspectives to examining the franchising and more generally the relationship marketing phenomenon. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Emerald Group Publishing | |
dc.publisher.place | United Kingdom | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 279 | |
dc.relation.ispartofpageto | 302 | |
dc.relation.ispartofissue | 1/2 | |
dc.relation.ispartofjournal | European Journal of Marketing | |
dc.relation.ispartofvolume | 47 | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Commerce, management, tourism and services | |
dc.subject.fieldofresearch | Marketing management (incl. strategy and customer relations) | |
dc.subject.fieldofresearchcode | 35 | |
dc.subject.fieldofresearchcode | 350605 | |
dc.title | Influence of personality traits on perceived relationship quality within a franchisee-franchisor context | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.date.issued | 2013 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Weaven, Scott K. | |