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  • Professional accounting body affiliation: shifting priorities in the transition from the student to the practitioner

    Author(s)
    Sidaway, Shannon
    Lange, Paul
    Bouilheres, Frederique
    Sangster, Alan
    Griffith University Author(s)
    Sangster, Alan
    Year published
    2013
    Metadata
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    Abstract
    Extending the scope of prior research, this study examines perceptions of the costs and benefits of professional accounting body affiliation in the transition from student to practitioner. The study employs data obtained from 275 students and 508 practitioners and reports differences in respect of the importance placed on various costs and benefits associated with affiliation. Findings show it is important to avoid a 'one-size-fits-all' approach to attracting and retaining members and that the needs and aspirations of tomorrow's accountants are different from those of experienced professional accountants. Implications for ...
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    Extending the scope of prior research, this study examines perceptions of the costs and benefits of professional accounting body affiliation in the transition from student to practitioner. The study employs data obtained from 275 students and 508 practitioners and reports differences in respect of the importance placed on various costs and benefits associated with affiliation. Findings show it is important to avoid a 'one-size-fits-all' approach to attracting and retaining members and that the needs and aspirations of tomorrow's accountants are different from those of experienced professional accountants. Implications for brand development and member recruitment and retention strategies are discussed.
    View less >
    Journal Title
    Accounting Education: an international journal
    Volume
    22
    Issue
    6
    DOI
    https://doi.org/10.1080/09639284.2013.847324
    Subject
    Accounting, Auditing and Accountability not elsewhere classified
    Curriculum and Pedagogy
    Accounting, Auditing and Accountability
    Publication URI
    http://hdl.handle.net/10072/56855
    Collection
    • Journal articles

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