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  • Consuming tourism experiences: Mainland Chinese corporate travellers in Australia

    Author(s)
    Kwek, Anna
    Lee, Young-Sook
    Griffith University Author(s)
    Kwek, Anna S.
    Year published
    2013
    Metadata
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    Abstract
    Previous researchers have studied the consumption values of Chinese consumers; however, limited studies focused on the consumption behaviour of Chinese corporate travellers. This study explores the consumption behaviour of Mainland Chinese corporate travellers at leisure. Participant observation of 12 travel groups indicates that tourism is seen as a reflection of modern lifestyle and understood in the narrow sense of material consumption and modern developments in the society. The findings demonstrate how Chinese corporate travellers embrace aspects of materialistic consumerism that not only offers luxury and status ...
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    Previous researchers have studied the consumption values of Chinese consumers; however, limited studies focused on the consumption behaviour of Chinese corporate travellers. This study explores the consumption behaviour of Mainland Chinese corporate travellers at leisure. Participant observation of 12 travel groups indicates that tourism is seen as a reflection of modern lifestyle and understood in the narrow sense of material consumption and modern developments in the society. The findings demonstrate how Chinese corporate travellers embrace aspects of materialistic consumerism that not only offers luxury and status recognition but also reflects a particular form of collective gaze that constantly searches for modern development
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    Journal Title
    Journal of Vacation Marketing
    Volume
    19
    Issue
    4
    DOI
    https://doi.org/10.1177/1356766712473995
    Subject
    Marketing
    Tourism
    Social theory
    Publication URI
    http://hdl.handle.net/10072/56905
    Collection
    • Journal articles

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