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  • Choosing organics: a path analysis of factors underlying the selection of organic food among Australian consumers

    Author(s)
    Lockie, Stewart
    Lyons, Kristen
    Lawrence, Geoffrey
    Grice, Janet
    Griffith University Author(s)
    Lyons, Kristen
    Year published
    2004
    Metadata
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    Abstract
    Path analysis of attitudinal, motivational, demographic and behavioural factors influencing food choice among Australian consumers who had consumed at least some organic food in the preceding 12 months showed that concern with the naturalness of food and the sensory and emotional experience of eating were the major determinants of increasing levels of organic consumption. Increasing consumption was also related to other 'green consumption' behaviours such as recycling and to lower levels of concern with convenience in the purchase and preparation of food. Most of these factors were, in turn, strongly affected by gender and ...
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    Path analysis of attitudinal, motivational, demographic and behavioural factors influencing food choice among Australian consumers who had consumed at least some organic food in the preceding 12 months showed that concern with the naturalness of food and the sensory and emotional experience of eating were the major determinants of increasing levels of organic consumption. Increasing consumption was also related to other 'green consumption' behaviours such as recycling and to lower levels of concern with convenience in the purchase and preparation of food. Most of these factors were, in turn, strongly affected by gender and the level of responsibility taken by respondents for food provisioning within their households, a responsibility dominated by women. Education had a slightly negative effect on the levels of concern for sensory and emotional appeal due to lower levels of education among women. Income, age, political and ecological values and willingness to pay a premium for safe and environmentally friendly foods all had extremely minor effects.
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    Journal Title
    Appetite
    Volume
    43
    DOI
    https://doi.org/10.1016/j.appet.2004.02.004
    Publication URI
    http://hdl.handle.net/10072/5702
    Collection
    • Journal articles

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