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dc.contributor.authorTkaczynski, Aaron
dc.contributor.authorRundle-Thiele, Sharyn
dc.date.accessioned2017-10-16T12:30:46Z
dc.date.available2017-10-16T12:30:46Z
dc.date.issued2013
dc.identifier.issn1054-8408
dc.identifier.doi10.1080/10548408.2013.810998
dc.identifier.urihttp://hdl.handle.net/10072/57222
dc.description.abstractReligious music festivals represent a growing tourism market providing significant benefits to both visitors and stakeholders. However, little research has been conducted to identify the characteristics of visitors to these religious themed events and whether the dual factor theory is appropriate for segmentation. To address these research gaps, 1,702 questionnaires were collected at an Australian Christian music festival and were analyzed using TwoStep cluster analysis. Four clusters were revealed that differed based on several visitor characteristics. Religion was identified as a hygiene factor in addition to gender. This study has provided several theoretical and practical contributions while future research opportunities are also outlined.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent413959 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom610
dc.relation.ispartofpageto623
dc.relation.ispartofissue6
dc.relation.ispartofjournalJournal of Travel & Tourism Marketing
dc.relation.ispartofvolume30
dc.rights.retentionY
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchMarketing management (incl. strategy and customer relations)
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode350605
dc.subject.fieldofresearchcode3508
dc.titleUnderstanding what really motivates attendance: A music festival segmentation study
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2013 Taylor & Francis. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
gro.date.issued2015-03-03T21:54:15Z
gro.hasfulltextFull Text
gro.griffith.authorRundle-Thiele, Sharyn


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