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dc.contributor.authorSchleimer, Stephanie C
dc.contributor.authorPedersen, Torben
dc.date.accessioned2017-05-03T12:43:37Z
dc.date.available2017-05-03T12:43:37Z
dc.date.issued2013
dc.date.modified2014-03-25T22:45:28Z
dc.identifier.issn0022-2380
dc.identifier.doi10.1111/joms.12010
dc.identifier.urihttp://hdl.handle.net/10072/57249
dc.description.abstractThe study investigates how a multinational corporation (MNC) can promote the absorptive capacity of its subsidiaries. The focus is on what drives the MNC subsidiary's ability to absorb marketing strategies that are initiated by the MNC parent, as well as how the subsidiary enacts on this absorptive capacity in order to compete in its focal market. The dual embeddedness of MNC subsidiaries plays a key role in this investigation, as subsidiaries belong to the MNC network and are simultaneously embedded in their host country environment. We argue that subsidiary absorptive capacity is formed as a purposeful response to this dual embeddedness. An analysis of marketing strategy absorptions undertaken by 213 subsidiaries reveals that MNCs can assist their subsidiaries to compete in competitive and dynamic focal markets by forming specific organizational mechanisms that are conducive to the development of subsidiary absorptive capacity. The findings hold important theoretical and practical implications.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherWiley-Blackwell
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom646
dc.relation.ispartofpageto672
dc.relation.ispartofissue4
dc.relation.ispartofjournalJournal of Management Studies
dc.relation.ispartofvolume50
dc.rights.retentionY
dc.subject.fieldofresearchBusiness systems in context not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode350399
dc.subject.fieldofresearchcode3506
dc.titleThe Driving Forces of Subsidiary Absorptive Capacity
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of International Business and Asian Studies
gro.date.issued2013
gro.hasfulltextNo Full Text
gro.griffith.authorSchleimer, Stephanie C.


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