Show simple item record

dc.contributor.authorO'Dwyer, Siobhan T
dc.contributor.authorMoyle, Wendy
dc.date.accessioned2017-07-27T01:30:57Z
dc.date.available2017-07-27T01:30:57Z
dc.date.issued2014
dc.date.modified2014-09-11T02:00:39Z
dc.identifier.issn1440-6381
dc.identifier.doi10.1111/ajag.12100
dc.identifier.urihttp://hdl.handle.net/10072/57374
dc.description.abstractAim Online advertising is a new frontier in research recruitment and Google Adwords (GA) is one method of online advertising. Only a handful of studies, however, have described its cost and effectiveness and none have focused on older adults. The aim of this paper is to describe a GA campaign used to recruit family carers of people with dementia and provide insight for researchers planning to use GA to recruit other older adults. Method A GA campaign was used to recruit family carers of people with dementia to a cross-sectional study of wellbeing. Results The ads were viewed more than 450,000 times in a six-week period, but only 49 surveys were completed, at a cost of $122 per survey. Conclusion GA has promise, but much remains to be understood about how to maximize its potential in ageing research. Recommendations for the design of future GA campaigns are provided.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent272994 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherWiley-Blackwell Publishing Asia
dc.publisher.placeAustralia
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom128
dc.relation.ispartofpageto131
dc.relation.ispartofissue2
dc.relation.ispartofjournalAustralasian Journal On Ageing
dc.relation.ispartofvolume33
dc.rights.retentionY
dc.subject.fieldofresearchNursing not elsewhere classified
dc.subject.fieldofresearchMedical and Health Sciences
dc.subject.fieldofresearchStudies in Human Society
dc.subject.fieldofresearchPsychology and Cognitive Sciences
dc.subject.fieldofresearchcode111099
dc.subject.fieldofresearchcode11
dc.subject.fieldofresearchcode16
dc.subject.fieldofresearchcode17
dc.titleUsing Google Adwords to Recruit Family Carers of People with Dementia
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Health, School of Nursing and Midwifery
gro.rights.copyright© 2013 ACOTA. Published by Wiley-Blackwell Publishing. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. The definitive version is available at http://onlinelibrary.wiley.com/
gro.date.issued2013
gro.hasfulltextFull Text
gro.griffith.authorMoyle, Wendy
gro.griffith.authorO'Dwyer, Siobhan


Files in this item

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record