Who is listening? An examination of gender effects and employment choice in sustainability education in an undergraduate business school

Abstract

Whilst universities acknowledge the importance of sustainability education, numerous problems exist in relation to the nature, delivery and outcomes of sustainability instruction. Many of these problems arise due to a lack of understanding about students' perception towards, and knowledge about business sustainability. This article examines gender-specific perceptions of business sustainability issues, sustainability education and the importance students attach to sustainability in their choice of future employer. A paper-based self-complete survey was used to collect data from a convenience sample of 224 undergraduate marketing students at an Australian University. Factor analysis, T-tests, and multiple regression were used to test the hypothesised relationships. Results show significant differences between the female and male cohorts, supporting all but one of the hypothesised relationships. In addition, gender differences were observed across the constructs predicting employment choice. Implications for teaching practice and future research are provided.