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dc.contributor.authorBurton, Laini
dc.date.accessioned2013-12-06
dc.date.accessioned2014-04-03T04:37:15Z
dc.date.accessioned2017-03-02T01:03:54Z
dc.date.available2017-03-02T01:03:54Z
dc.date.issued2012
dc.date.modified2014-04-03T04:37:15Z
dc.identifier.issn2040-4417
dc.identifier.doi10.1386/csfb.3.1-2.131_1
dc.identifier.urihttp://hdl.handle.net/10072/57864
dc.description.abstractHair is modified, dressed or fashioned to convey a multitude of meanings and, as such, can be considered a form of masking. Interrogating the phenomenon of the ‘blonde myth’, this article examines the meaning of blondeness through the performances of popular culture icons such as Marilyn Monroe, Madonna and Lady Gaga. An exposition of the history of the contradictory stereotypes that are contained within the construction of the blonde as sexual and stupid, leads to the question: Why would a woman choose to become blonde if to do so risks negative stereotyping? I contend that women knowingly enact ‘blondeness’ to exploit its construction as a feminine ideal. They believe that contemporary appropriations of the blonde do not occupy the space of an exploited feminine victim. Instead, appropriating the blonde constitutes a deliberate move to occupy a powerful visible space. Finally, I argue that they achieve this position by employing strategies of the carnivalesque: humour, parody and irony which cast a reflexive light on the constructed nature of the stereotype, while at the same time reinforcing it.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.publisherIntellect
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom131
dc.relation.ispartofpageto140
dc.relation.ispartofissue1 & 2
dc.relation.ispartofjournalCritical Studies in Fashion and Beauty
dc.relation.ispartofvolume3
dc.rights.retentionY
dc.subject.fieldofresearchSocial Theory
dc.subject.fieldofresearchSociology
dc.subject.fieldofresearchVisual Arts and Crafts
dc.subject.fieldofresearchCultural Studies
dc.subject.fieldofresearchcode160806
dc.subject.fieldofresearchcode1608
dc.subject.fieldofresearchcode1905
dc.subject.fieldofresearchcode2002
dc.titleNobody's Fool: Power and agency in performing 'The Blonde'
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codec1a
gro.facultyQueensland College of Art
gro.date.issued2012
gro.hasfulltextNo Full Text
gro.griffith.authorBurton, Laini M.


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