Segmenting J. League spectators based upon length of time as a fan.

Author(s)
Funk, Daniel Carl
Nakazawa, Makoto
Mahony, Daniel F
Hirakawa, Sumiko
Griffith University Author(s)
Year published
2000
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Journal Title
Sport Marketing Quarterly
Volume
8
Issue
4
Publisher URI
Subject
Commercial Services
Marketing
Publication URI
Collection