Segmenting J. League spectators based upon length of time as a fan.

Author

Funk, Daniel Carl

Nakazawa, Makoto

Mahony, Daniel F

Hirakawa, Sumiko

Year published

2000

Metadata

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Journal Title

Sport Marketing Quarterly

Volume

8

Issue

4

Publisher URI

http://epay.wvsto.com/WVU/WVUFITSportBooks/SMQBack-Issue-2000-C146.aspx

Subject

PRE2009-Recreation and Leisure Studies

Publication URI

http://hdl.handle.net/10072/58641

Collection

Journal articles