Segmenting J. League spectators based upon length of time as a fan.
Author(s)
Funk, Daniel Carl
Nakazawa, Makoto
Mahony, Daniel F
Hirakawa, Sumiko
Griffith University Author(s)
Year published
2000
Metadata
Show full item recordJournal Title
Sport Marketing Quarterly
Volume
8
Issue
4
Subject
Commercial Services
Marketing