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dc.contributor.authorNair, Sumesh R.
dc.contributor.authorNdubisi, Nelson Oly
dc.date.accessioned2017-05-03T14:40:23Z
dc.date.available2017-05-03T14:40:23Z
dc.date.issued2013
dc.date.modified2014-05-07T01:49:45Z
dc.identifier.isbn9781466629523
dc.identifier.doi10.4018/978-1-4666-2952-3.ch013
dc.identifier.urihttp://hdl.handle.net/10072/59047
dc.description.abstractThis chapter attempts to develop a framework of an environmental marketing system that is propositioned to lead to customer satisfaction. A comprehensive and intense environmental marketing system as proposed in the chapter is believed to be the core of a firm's success. However, it is assumed that the success of an environmental marketing system would be impacted by some important factors like environmental education of customers and entrepreneurial traits such as eco-innovation, risk-taking, and perseverance. Therefore, propositions are developed in this chapter in order to demonstrate the relationship between an environmental marketing system and customer satisfaction and also the power of customer education and entrepreneurial traits in moderating the effective functioning of the system.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherIGI Global
dc.publisher.placeUnited States
dc.publisher.urihttp://dx.doi.org/10.4018/978-1-4666-2952-3
dc.relation.ispartofbooktitleEnterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes
dc.relation.ispartofchapter13
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom257
dc.relation.ispartofpageto269
dc.rights.retentionY
dc.subject.fieldofresearchEnvironmental Management
dc.subject.fieldofresearchcode050205
dc.titleEntrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualization and Propositions
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.date.issued2013
gro.hasfulltextNo Full Text
gro.griffith.authorNdubisi, Nelson Oly OO.


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