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dc.contributor.authorBerry, Jess
dc.contributor.editorJacQue Lynn Foltyn
dc.date.accessioned2017-10-10T01:02:41Z
dc.date.available2017-10-10T01:02:41Z
dc.date.issued2013
dc.date.modified2014-06-05T03:09:35Z
dc.identifier.issn2045-2349
dc.identifier.urihttp://hdl.handle.net/10072/59848
dc.description.abstractFashion advertisements and editorials have developed persuasive stories of romance, mystery and glamour around clothing, which highlight the importance of narrative in the representation of dress. In the quest for an evermore spectacular fashion image, fashion photography has recently been challenged by the pervasive impact of the short fashion film. This new commercial medium has persuasively extended the narrative possibilities of dress through cinematic convention and self-reflexive referencing. This article contributes to current scholarly interest regarding the significance of the digital fashion film as an Internet phenomenon that has challenged traditional forms of fashion media and significantly altered the way the spectator experiences fashion. Specifically, this article considers and analyses examples of the short fashion film to argue that two distinct formats have emerged within this burgeoning genre - the 'fashion as character' film, which casts the fashion object as a central protagonist in the development of the storyline and the 'fashion as action' film, which conveys the materiality of clothing as unfolding drama. Through comparing the narrative structures of these differing formats with that of the photographic magazine editorial, this article will argue that the 'fashion as character' and 'fashion as action' films position the viewer as either a passive reader or an active author, and that this distinction can determine how the fashion film is perceived by the viewer as commerce or art.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherInter-Disciplinary Press
dc.publisher.placeUnited Kingdom
dc.publisher.urihttps://www.inter-disciplinary.net/publishing/aboutus/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom47
dc.relation.ispartofpageto62
dc.relation.ispartofissue1
dc.relation.ispartofjournalCatwalk: The Journal of Fashion, Beauty and Style
dc.relation.ispartofvolume2
dc.rights.retentionY
dc.subject.fieldofresearchArt Theory
dc.subject.fieldofresearchDesign Practice and Management
dc.subject.fieldofresearchcode190103
dc.subject.fieldofresearchcode1203
dc.titleUnfolding Fashion's Fictions: Fashion Film and the Narrative Possibilities of Dress
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionVersion of Record (VoR)
gro.facultyArts, Education & Law Group, Queensland College of Art
gro.rights.copyright© 2013 Inter-Disciplinary Press. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.hasfulltextFull Text
gro.griffith.authorBerry, Jess


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