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dc.contributor.authorWaller, DS
dc.contributor.authorDeshpande, S
dc.contributor.authorErdogan, BZ
dc.date.accessioned2017-05-03T16:16:28Z
dc.date.available2017-05-03T16:16:28Z
dc.date.issued2013
dc.date.modified2014-06-05T03:13:18Z
dc.identifier.issn1049-6491
dc.identifier.doi10.1080/10496491.2013.817220
dc.identifier.urihttp://hdl.handle.net/10072/59928
dc.description.abstractViolent images are often used in advertisements to gain attention and sell products, resulting in complaints to regulatory bodies and concern regarding the effects of these potentially offensive advertisements on society. This paper presents the results of a survey of 930 university students from six countries to determine which personal and attitudinal variables have a significant influence on their attitudes toward advertisements with violent images. The results indicate that gender, country, intensity of religious beliefs, economic inclination, and products (social/political groups) produced the strongest reaction. These factors should be considered when advertisers run local or global campaigns with violent images.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom400
dc.relation.ispartofpageto417
dc.relation.ispartofissue4
dc.relation.ispartofjournalJournal of Promotion Management
dc.relation.ispartofvolume19
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchMarketing management (incl. strategy and customer relations)
dc.subject.fieldofresearchCommunication and media studies
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode350605
dc.subject.fieldofresearchcode4701
dc.titleOffensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorDeshpande, Sameer


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