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  • Extending Stakeholder Theory To Promote Resource Management Initiative To Key Stakeholders: A Case Study Of Water Transfer In Alberta, Canada

    Author(s)
    Lafreniere, Katherine C
    Deshpande, Sameer
    Bjornlund, Henning
    Hunter, M Gordon
    Griffith University Author(s)
    Deshpande, Sameer
    Year published
    2013
    Metadata
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    Abstract
    Many attempts to implement resource management initiatives in Canadian and international communities have been resisted by stakeholders despite inclusion of their representatives in the decision-making process. Managers' failure to understand stakeholders' perspectives when proposing initiatives is a potential cause of this resistance. Our study uses marketing thought to enhance stakeholder theory by bringing in an audience-centric perspective. We attempt to understand how stakeholders perceive their interests in an organization and consequently decide how to influence that organization. By doing so, we investigate whether ...
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    Many attempts to implement resource management initiatives in Canadian and international communities have been resisted by stakeholders despite inclusion of their representatives in the decision-making process. Managers' failure to understand stakeholders' perspectives when proposing initiatives is a potential cause of this resistance. Our study uses marketing thought to enhance stakeholder theory by bringing in an audience-centric perspective. We attempt to understand how stakeholders perceive their interests in an organization and consequently decide how to influence that organization. By doing so, we investigate whether a disconnect exists between the perceptions of managers and those of stakeholders. Natural resource managers can utilize this knowledge to garner stakeholder support for the organization and its activities. We support this claim with findings from a water transfer plebiscite held in the Canadian province of Alberta. Sixteen personal interviews employing narrative inquiry were conducted to document voters' (i.e., irrigators') interpretations.
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    Journal Title
    Journal of Environmental Management
    Volume
    129
    DOI
    https://doi.org/10.1016/j.jenvman.2013.06.046
    Subject
    Marketing not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/59946
    Collection
    • Journal articles

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