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dc.contributor.authorLawton, Laura Jane
dc.contributor.authorWeaver, David Bruce
dc.contributor.editorRichard R. Perdue
dc.date.accessioned2008-08-01
dc.date.accessioned2014-06-11T01:13:44Z
dc.date.accessioned2017-03-01T23:53:26Z
dc.date.available2017-03-01T23:53:26Z
dc.date.issued2002
dc.date.modified2014-06-11T01:13:44Z
dc.identifier.issn0047-2875
dc.identifier.doi10.1177/004728750204000305
dc.identifier.urihttp://hdl.handle.net/10072/59976
dc.description.abstractVery little is known about the characteristics of overnight ecolodge patrons. This study reports on the results of a questionnaire that was completed by 1,180 individuals who had stayed at least one night in either of two well-known ecolodges in Lamington National Park, Australia. A cluster analysis on 37 items pertaining to ecotourism behavior revealed three distinct groups. “Harder” ecotourists reflect a high level of environmental commitment and affinities with wildernesstype experiences, while “softer” ecotourists are much less committed on either dimension. “Structured” ecotourists, by comparison, reveal a strong pattern of commitment but a level of desire for interpretation, escorted tours, and services/facilities that is usually more associated with masstourism. The marketing implications of these findings are considered.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.publisherSage Journals
dc.publisher.placeUSA
dc.relation.ispartofpagefrom270
dc.relation.ispartofpageto280
dc.relation.ispartofissue3
dc.relation.ispartofjournalJournal of Travel Research
dc.relation.ispartofvolume40
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleOvernight ecotourism market segmentation in the Gold Coast hinterland of Australia
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codec1a
gro.facultyGriffith Business School
gro.hasfulltextNo Full Text
gro.griffith.authorWeaver, David B.
gro.griffith.authorLawton, Laura J.


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