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dc.contributor.authorMuller, Michael J.
dc.contributor.authorDulhunty, Joel M.
dc.contributor.authorParatz, Jennifer D.
dc.contributor.authorHarrison, John M.
dc.contributor.authorRedman, Bruce R.
dc.date.accessioned2017-05-03T12:02:31Z
dc.date.available2017-05-03T12:02:31Z
dc.date.issued2013
dc.date.modified2014-06-12T23:44:19Z
dc.identifier.issn21630755
dc.identifier.doi10.1097/TA.0b013e31827d5f42
dc.identifier.urihttp://hdl.handle.net/10072/60158
dc.description.abstractBACKGROUND: Major burn injuries cause devastating physical and psychosocial morbidity, combined with significant health care and community costs. The aim of this study was to evaluate the effectiveness of a targeted burn prevention message on burn safety knowledge and behavior. METHODS: An 11-year retrospective review of patients admitted to an adult tertiary burn center identified flammable liquid burn injuries in males older than 15 years as 23% of admissions and the most common preventable injury. Burn safety knowledge and experience were measured in a single-blinded, controlled, restricted (male, >15 years), interventional, (therapeutic) prevention study using a total of 2,053 computer-assisted telephone interviews in an intervention region (IR) and control region. A two-week multimedia campaign with the theme "Don't Be a Flamin' Fool" was delivered in the IR. RESULTS: The preintervention survey revealed that 13% (218 of 1,637) reported having previously had a gasoline (petrol) burn. Following the intervention, there was a higher percentage of respondents in the IR that had seen or heard a burn prevention message in the previous 3 months (51% vs. 10%; p < 0.001) and perceived that gasoline was a danger when used to start a fire (97% vs. 91%; p = 0.001), that any volume of gasoline was unsafe (85% vs. 65%; p < 0.001), and that gasoline can explode (96% vs. 92%; p = 0.001). Awareness and memory reverted to preintervention levels at 12 months. Eighty-three percent of respondents (100 of 120) who had seen the "Flamin' Fool" campaign thought it was effective in getting its message across. CONCLUSION: This collaborative study found that a media prevention message had a significant impact on burn safety knowledge, which diminished over time.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherLippincott Williams & Wilkins
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom652
dc.relation.ispartofpageto657
dc.relation.ispartofissue2
dc.relation.ispartofjournalThe journal of trauma and acute care surgery
dc.relation.ispartofvolume74
dc.rights.retentionY
dc.subject.fieldofresearchCardiovascular medicine and haematology
dc.subject.fieldofresearchClinical sciences
dc.subject.fieldofresearchPhysiotherapy
dc.subject.fieldofresearchNursing
dc.subject.fieldofresearchcode3201
dc.subject.fieldofresearchcode3202
dc.subject.fieldofresearchcode420106
dc.subject.fieldofresearchcode4205
dc.titleDon't be a flamin' fool: Effectiveness of an adult burn prevention media campaign in two regions in Queensland, Australia - An international study
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorParatz, Jenny D.


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