dc.contributor.author | Muller, Michael J. | |
dc.contributor.author | Dulhunty, Joel M. | |
dc.contributor.author | Paratz, Jennifer D. | |
dc.contributor.author | Harrison, John M. | |
dc.contributor.author | Redman, Bruce R. | |
dc.date.accessioned | 2017-05-03T12:02:31Z | |
dc.date.available | 2017-05-03T12:02:31Z | |
dc.date.issued | 2013 | |
dc.date.modified | 2014-06-12T23:44:19Z | |
dc.identifier.issn | 21630755 | |
dc.identifier.doi | 10.1097/TA.0b013e31827d5f42 | |
dc.identifier.uri | http://hdl.handle.net/10072/60158 | |
dc.description.abstract | BACKGROUND: Major burn injuries cause devastating physical and psychosocial morbidity, combined with significant health care and community costs. The aim of this study was to evaluate the effectiveness of a targeted burn prevention message on burn safety knowledge and behavior. METHODS: An 11-year retrospective review of patients admitted to an adult tertiary burn center identified flammable liquid burn injuries in males older than 15 years as 23% of admissions and the most common preventable injury. Burn safety knowledge and experience were measured in a single-blinded, controlled, restricted (male, >15 years), interventional, (therapeutic) prevention study using a total of 2,053 computer-assisted telephone interviews in an intervention region (IR) and control region. A two-week multimedia campaign with the theme "Don't Be a Flamin' Fool" was delivered in the IR. RESULTS: The preintervention survey revealed that 13% (218 of 1,637) reported having previously had a gasoline (petrol) burn. Following the intervention, there was a higher percentage of respondents in the IR that had seen or heard a burn prevention message in the previous 3 months (51% vs. 10%; p < 0.001) and perceived that gasoline was a danger when used to start a fire (97% vs. 91%; p = 0.001), that any volume of gasoline was unsafe (85% vs. 65%; p < 0.001), and that gasoline can explode (96% vs. 92%; p = 0.001). Awareness and memory reverted to preintervention levels at 12 months. Eighty-three percent of respondents (100 of 120) who had seen the "Flamin' Fool" campaign thought it was effective in getting its message across. CONCLUSION: This collaborative study found that a media prevention message had a significant impact on burn safety knowledge, which diminished over time. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Lippincott Williams & Wilkins | |
dc.publisher.place | United States | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 652 | |
dc.relation.ispartofpageto | 657 | |
dc.relation.ispartofissue | 2 | |
dc.relation.ispartofjournal | The journal of trauma and acute care surgery | |
dc.relation.ispartofvolume | 74 | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Cardiovascular medicine and haematology | |
dc.subject.fieldofresearch | Clinical sciences | |
dc.subject.fieldofresearch | Physiotherapy | |
dc.subject.fieldofresearch | Nursing | |
dc.subject.fieldofresearchcode | 3201 | |
dc.subject.fieldofresearchcode | 3202 | |
dc.subject.fieldofresearchcode | 420106 | |
dc.subject.fieldofresearchcode | 4205 | |
dc.title | Don't be a flamin' fool: Effectiveness of an adult burn prevention media campaign in two regions in Queensland, Australia - An international study | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Paratz, Jenny D. | |