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  • Radio in Botswana: A Critical Examination of its Growth and Dominance Across Botswana’s Mass Media Landscape

    Author(s)
    Lesitaokana, William
    Griffith University Author(s)
    Lesitaokana, William O.
    Year published
    2013
    Metadata
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    Abstract
    To a certain extent, the position of radio in Botswana since the colonial period has benefited significantly from recent developments in the media. The potency of radio as a mobile medium; its usefulness for public dialogue and entertainment; and its effectiveness as a less sophisticated technology that is easily accessible and adaptable in remote communities, have ensured that radio remains the most preferred and dominant medium of mass communication in Botswana. The recent introduction of the Internet and digital communication technologies also meant that in Botswana, radio is appropriately situated in the World Wide Web ...
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    To a certain extent, the position of radio in Botswana since the colonial period has benefited significantly from recent developments in the media. The potency of radio as a mobile medium; its usefulness for public dialogue and entertainment; and its effectiveness as a less sophisticated technology that is easily accessible and adaptable in remote communities, have ensured that radio remains the most preferred and dominant medium of mass communication in Botswana. The recent introduction of the Internet and digital communication technologies also meant that in Botswana, radio is appropriately situated in the World Wide Web and mobile phones.
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    Journal Title
    Journal of Radio & Audio Media
    Volume
    20
    Issue
    1
    DOI
    https://doi.org/10.1080/19376529.2013.777340
    Subject
    Journalism and Professional Writing not elsewhere classified
    Film, Television and Digital Media not elsewhere classified
    Film, Television and Digital Media
    Journalism and Professional Writing
    Publication URI
    http://hdl.handle.net/10072/60203
    Collection
    • Journal articles

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