Radio in Botswana: A Critical Examination of its Growth and Dominance Across Botswana’s Mass Media Landscape
Author(s)
Lesitaokana, William
Griffith University Author(s)
Year published
2013
Metadata
Show full item recordAbstract
To a certain extent, the position of radio in Botswana since the colonial period has benefited significantly from recent developments in the media. The potency of radio as a mobile medium; its usefulness for public dialogue and entertainment; and its effectiveness as a less sophisticated technology that is easily accessible and adaptable in remote communities, have ensured that radio remains the most preferred and dominant medium of mass communication in Botswana. The recent introduction of the Internet and digital communication technologies also meant that in Botswana, radio is appropriately situated in the World Wide Web ...
View more >To a certain extent, the position of radio in Botswana since the colonial period has benefited significantly from recent developments in the media. The potency of radio as a mobile medium; its usefulness for public dialogue and entertainment; and its effectiveness as a less sophisticated technology that is easily accessible and adaptable in remote communities, have ensured that radio remains the most preferred and dominant medium of mass communication in Botswana. The recent introduction of the Internet and digital communication technologies also meant that in Botswana, radio is appropriately situated in the World Wide Web and mobile phones.
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View more >To a certain extent, the position of radio in Botswana since the colonial period has benefited significantly from recent developments in the media. The potency of radio as a mobile medium; its usefulness for public dialogue and entertainment; and its effectiveness as a less sophisticated technology that is easily accessible and adaptable in remote communities, have ensured that radio remains the most preferred and dominant medium of mass communication in Botswana. The recent introduction of the Internet and digital communication technologies also meant that in Botswana, radio is appropriately situated in the World Wide Web and mobile phones.
View less >
Journal Title
Journal of Radio & Audio Media
Volume
20
Issue
1
Subject
Journalism and Professional Writing not elsewhere classified
Film, Television and Digital Media not elsewhere classified
Film, Television and Digital Media
Journalism and Professional Writing